Google Analytics Implementation & Analysis Services

Measuring the performance of your website and behaviour of your visitors is a core function in any web based business. As a Google Analytics Certified Partner (GACP) Search Laboratory specialise in implementing and interpreting Web Analytics to ensure you are getting the most out of your setup. A good analytics implementation should provide you with data to make quick and accurate decisions about your website, its design and the returns you are getting from the traffic it receives.

Our Services Include:

Implementation

With well over 100 successful Google Analytics implementations Search Laboratory are experts in analysing a company's web analytics needs and coming up with an implementation that puts the knowledge you need at your fingertips. Our implementations can cover some of the points below and much more.

Initial Requirements Analysis
Site Goal and Performance Metric Definition
Detailed Page Tagging Instruction
Quality Assurance and verification
Traffic Segmentation
Automated & Custom reporting
Advanced Profiles & filtering (using regular expressions)
Goal Funnel Setup
Ecommerce & Order Tracking
Sub Domain & Multi Domain Tracking
Adwords & Other traffic Source Integration

Trouble Shooting and Technical Support

A very high proportion of the millions of Google Analytics accounts out there have got errors in the implementation. With complex sites and different domains and sub domains this can easily happen. Search Laboratory is able to provide help and advice to debug and troubleshoot your problems and ensure all your data is accurate and trustworthy.

Analysis & Recommendations

Already have an analytics implementation but need help interpreting the data? We also offer services to provide regular analysis and interpretation of your data. You will get monthly recommendations on how people are using your website and, more importantly, how to improve it!

Training

We also provide training to your in-house team members to help them make the most of your implementation. Whether it's the basics you need training on to get you started or something more advanced then we will be able to put together a bespoke training package for you to be delivered on your site or using an online presentation.