Articles

We are active in the creation of industry articles. We hope you find these useful. If you have any questions about any articles, or would like to see other topics then please do not hesitate to contact Search Laboratory.

Optimising Using Press Release SEO
Using Press Releases in Search Marketing terms means building a company’s reputation as well as building links. This article discusses the tips and techniques to maximise your Press Release exposure.
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AdWords Optimisation Using the AdText Checker
An article discussing the use of Search Laboratory's exclusive AdText Checker tool to optimise PPC camapaigns for AdWords.
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Cleaning Broad Matches
A detailed article on how to effectively clean out broad match keywords using Google Analytics.
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Link building, page rank and multilingual web sites
Why you should, and how you should embark on a link building campaign. How link building affects your multilingual sites.
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Statistical Approach to Making Decisions on Pay Per Click (PPC) Keywords
The techniques used to make qualified decisions on PPC keywords using statistics instead of guesswork.
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PPC and SEO for Multilingual Web Sites
A comprehensive introduction to SEO and PPC on multilingual sites. Some easy steps to take during localization in order to retain good optimization, followed by wider issues.
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5 Multilingual Tips
Expert Tips from our serach marketing gurus on how to maximise your accounts for multilingual markets.
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50 AdWords Top Tips
Top Tips from our expert search marketers that will help anyone manage an AdWords PPC account.
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