Running consecutively for 25 years, the Help the Aged Leeds Abbey Dash is a unique 10k road race with a delightful atmosphere.
The Abbey Dash is aiming to raise £200,000 this year. Money raised from the race goes into helping to make a difference to the lives of neglected & vulnerable older people as well [...]

The recent onslaught of suspicious emails claiming to be from the AdWords team at Google, at the very least, wins a mention on this blog. This post is going to discuss this annoying yet highly damaging phishing technique.
 
Having received a rather professional looking email from AdWords asking for some updated account information would not have [...]

It seems Google have made a couple of changes to the way in which it decides on the position of your ad.
The first affects who can appear in the premium ‘yellow’ spots directly above the organic results.  Previously  there was a minimum quality score that had to be met to be shown in these spots.  [...]

Spend 10 minutes looking for information on Google’s broad keyword match type and you will come across hundreds of articles and forum entries.  Most of them seem to be dead set against using it stating that it performs badly and is a waste of money.  While others seem delighted at the results they are getting.  [...]

Or at least it does if you’re retailing online, according to search trends from Google. The UK’s largest search engine reports that search volume for retail websites increased as much as 48% between August 2007 and January 2008. But what about this year with the gloomy economic outlook; can we expect a similar pattern?
 
The current [...]

What’s My Adwords Quality Score Now?
Google’s quality score system has been changed and we’re all learning how to understand it. My initial thoughts are that it was easier before. Although the minimum bid has indeed been replaced, that doesn’t mean your ads will show more often. In fact, some of them may be shown a [...]

In reaction to Microsoft’s bid to buy Yahoo, Yahoo ran a trial showing Google ads on Yahoo in the US. Slide 14 in this Yahoo Presentation to their stockholders gives a good explanation to exactly how the test worked (the rest of the presentation also makes for pretty interesting reading).
If Yahoo decided to go [...]

Driving relevant traffic to your website is the most important aspect of PPC management. This means having a very specific set of keywords. However, being more specific with your keyword targeting will lower the overall volume of traffic you can expect to receive. This may lead to missed opportunities and underachievement. Advertising on search engines [...]

In the coming weeks, Google is planning to make some fundamental differences to the way each keyword’s quality score is calculated.

Previously, adwords quality score was worked out based on the past behavior of the keyword and the click-through rate of the ad (and a multitude of other semi-enigmatic factors). And once the score had [...]

Multilingual Search Engine Marketing is one of our specialities, therefore we want to share some tips and tricks to help you all succeed in the industry.