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	<title>Comments on: Yahoo! PPC Management &#8211; Google A Step Behind Yahoo For Once</title>
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	<description>Search Laboratory Blog</description>
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		<title>By: Louise</title>
		<link>http://www.searchlaboratory.com/blog/2008/09/yahoo-ppc-management-site-targeting/comment-page-1/#comment-4</link>
		<dc:creator>Louise</dc:creator>
		<pubDate>Tue, 09 Sep 2008 15:21:08 +0000</pubDate>
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		<description>What an interesting article! When I think about PPC management, I am cautious about advertising on the content network as you do not hold the same level of control as you do with the search network.

Google definitely needs to develop a tool which will allow you to block sites which will subsequently block irrelevant traffic. Without a doubt, Yahoo’s PPC management is advancing in this respect!</description>
		<content:encoded><![CDATA[<p>What an interesting article! When I think about PPC management, I am cautious about advertising on the content network as you do not hold the same level of control as you do with the search network.</p>
<p>Google definitely needs to develop a tool which will allow you to block sites which will subsequently block irrelevant traffic. Without a doubt, Yahoo’s PPC management is advancing in this respect!</p>
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		<title>By: Simmo</title>
		<link>http://www.searchlaboratory.com/blog/2008/09/yahoo-ppc-management-site-targeting/comment-page-1/#comment-3</link>
		<dc:creator>Simmo</dc:creator>
		<pubDate>Mon, 08 Sep 2008 10:28:03 +0000</pubDate>
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		<description>I have found that some search partners of Google such as AOL or Ask send highly relevant traffic to my clients site, but others such as ebay waste shedloads of money.
So much so I&#039;m considering turning off the search network and targeting Google only.</description>
		<content:encoded><![CDATA[<p>I have found that some search partners of Google such as AOL or Ask send highly relevant traffic to my clients site, but others such as ebay waste shedloads of money.<br />
So much so I&#8217;m considering turning off the search network and targeting Google only.</p>
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