Archive for November, 2008

Search Laboratory Help The Aged

Running consecutively for 25 years, the Help the Aged Leeds Abbey Dash is a unique 10k road race with a delightful atmosphere.
The Abbey Dash is aiming to raise £200,000 this year. Money raised from the race goes into helping to make a difference to the lives of neglected & vulnerable older people as well [...]

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AdWords Phishing – Security Issues Surrounding Adwords

The recent onslaught of suspicious emails claiming to be from the AdWords team at Google, at the very least, wins a mention on this blog. This post is going to discuss this annoying yet highly damaging phishing technique.
 
Having received a rather professional looking email from AdWords asking for some updated account information would not have [...]

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Google Updates its Quality Score Calc Again

It seems Google have made a couple of changes to the way in which it decides on the position of your ad.
The first affects who can appear in the premium ‘yellow’ spots directly above the organic results.  Previously  there was a minimum quality score that had to be met to be shown in these spots.  [...]

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Google Broad Match – Best Friend or Worst Enemy

Spend 10 minutes looking for information on Google’s broad keyword match type and you will come across hundreds of articles and forum entries.  Most of them seem to be dead set against using it stating that it performs badly and is a waste of money.  While others seem delighted at the results they are getting.  [...]

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