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Posts made in 2008
What’s My Adwords Quality Score Now?
Google’s quality score system has been changed and we’re all learning how to understand it. My initial thoughts are that it was easier before. Although the minimum bid has indeed been replaced, that doesn’t mean your ads will show more often. In fact, some of them may be shown a lot less...
In reaction to Microsoft’s bid to buy Yahoo, Yahoo ran a trial showing Google ads on Yahoo in the US. Slide 14 in this Yahoo Presentation to their stockholders gives a good explanation to exactly how the test worked (the rest of the presentation also makes for pretty interesting reading).
If Yahoo decided to go ahead with the...
Driving relevant traffic to your website is the most important aspect of PPC management. This means having a very specific set of keywords. However, being more specific with your keyword targeting will lower the overall volume of traffic you can expect to receive. This may lead to missed opportunities and underachievement....
In the coming weeks, Google is planning to make some fundamental differences to the way each keyword’s quality score is calculated.
Previously, adwords quality score was worked out based on the past behavior of the keyword and the click-through rate of the ad (and a multitude of other semi-enigmatic factors). And once the score...
Multilingual Search Engine Marketing is one of our specialities, therefore we want to share some tips and tricks to help you all succeed in the industry.
