Search Laboratory have been shortlisted for the Innovation in Paid Search Award for its PPC Bid Management System. The system is unique in the way it optimises campaigns and allows our PPC managers to organise the campaign in a way that reflects search behaviour, rather than in the way that Google defines (around ad groups). This...
One of the world’s largest infrastructure software companies has appointed a Yorkshire-based company to manage its Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) campaigns. Novell, based in Waltham, MA, USA known for its infrastructure software including SUSE® Linux Enterprise, an operating system in use by...
After the disastrous events of the last few months, no one can doubt we are in the middle of a serious slowdown. But what is different this time is that the economy is digital. We think that consumers’ use of the web to research purchases and find ways of saving will accelerate during this worsening economic environment,...
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