CEO and founder of Search Laboratory, Ian Harris, is speaking at Search Marketing Expo (SMX) in May.
He will be speaking about the how search marketing can be the ‘kiss of life’ for some businesses in today’s difficult economic climate. The emphasis will be on how both SEO and PPC marketing are ‘safer’ more measurable forms [...]

According to a recent report published by Guava and EConsultancy, companies are continuing to invest in search marketing despite the downward spiralling economy as both paid and natural search channels continue to generate results.
The report states that Search engine optimisation (SEO or natural search) is the most favourable medium for companies to be most likely [...]

An in depth article discussing how Pay Per Click can be used to find out how good your website is at generating returns compared to your competition and more importantly how to ensure you come out on top!