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Steve Ballmer Sets Traditional Media a 10 Year Lifespan

Microsoft’s CEO Steve Ballmer forecasts traditional advertising methods as a rapidly perishing concept and holds online marketing as the cause of that. Speaking at the Cannes Lions International Advertising Festival, Ballmer argued that traditional broadcast and print media would have to plan business models around a smaller share...

Google Export Adviser

Jun 22, 09 Google Export Adviser

Posted by Ian in Industry News, Multilingual, PPC

[show_avatar email=james.mccann@searchlaboratory.com align=right avatar_size=33] In partnership with Export Box, (the new online exporting incentive, for which Search Laboratory is the official search partner) Google has release a fantastic new tool that enables you to review the potential to advertise online in foreign language...

Use Bing PPC To Take Advantage of the Bing Launch

Jun 01, 09 Use Bing PPC To Take Advantage of the Bing Launch

Posted by Jimmy in Industry News, PPC

Bing is here. Bing is a rebrand of the exisiting Live search from Microsoft. It is supposed to be a new cleaner more accurate version of live. There’s a new explorer pane on the left hand side that give related searches and enables you to keep tabs on your browsing history. There is also a picture that will change daily, see...