Archive for June, 2009

Steve Ballmer Sets Traditional Media a 10 Year Lifespan

Microsoft’s CEO Steve Ballmer forecasts traditional advertising methods as a rapidly perishing concept and holds online marketing as the cause of that.
Speaking at the Cannes Lions International Advertising Festival, Ballmer argued that traditional broadcast and print media would have to plan business models around a smaller share of the advertising market, as revenues continue to [...]

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Google Export Adviser

In partnership with Export Box, (the new online exporting incentive, for which Search Laboratory is the official search partner) Google has release a fantastic new tool that enables you to review the potential to advertise online in foreign language markets.
This tool is called Google Export Adviser and highlights the potential of advertising anywhere in the [...]

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Use Bing PPC To Take Advantage of the Bing Launch

Bing is here. Bing is a rebrand of the exisiting Live search from Microsoft. It is supposed to be a new cleaner more accurate version of live.
There’s a new explorer pane on the left hand side that give related searches and enables you to keep tabs on your browsing history.
There is also a picture that [...]

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