Remember as soon as you begin targeting different geographic markets with your PPC campaign you have made the transition into global advertising and as such you need to look at global brands and understand how and why their advertising differs between countries for the same products…

Baidu is currently the most used search engine in China with 37% of the search market share, so for companies interested in advertising in China, it is too big to be ignored.
Here is a guide to opening a ppc acount on Baidu. However, it’s not easy to open a Baidu PPC account. Before you can [...]

Today is a proud day to be a Leeds fan. Congratulations to Leeds Utd who beat Man Utd in the FA Cup 3rd Round at Old Trafford yesterday.
Not only did we outplay, humiliate and thoroughly beat our bitter rivals – but we also made it as a hot topic on Google!!!

Marching On Together!