At Search Laboratory we strongly believe that PPC managers need to know their numbers. In this set of posts I will explain why we feel that this is so important by using some real examples. The first example relates to a client selling outdoor furniture, who had managed their own PPC account, and gave us strict instructions...
Anybody working in PPC marketing should understand the power of Excel and the hundreds (or even thousands) of different uses it has that can make your life that little bit easier. As I’m sure you are aware, Excel is part of the Microsoft Office suite and is used primarily as a spreadsheet tool. As the Office suite has developed...
One of the most frustrating things for Adwords advertisers is the dreaded Trademark Policy. Being unable to mention a key term in your adverts impacts the quality score, the likelihood that someone will click it, and the costs associated with bidding on that term. It makes creating cost effective ad groups as difficult as bathing a...
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