Monthly Archives: August 2010
Why You Need Maths for PPC Management – Part 1
At Search Laboratory we strongly believe that PPC managers need to know their numbers. In this set of posts I will explain why we feel that this is so important by using some real examples. The first example relates to … Continue reading
Posted in Industry News, PPC
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PPC Using Wacky Excel Spreadsheets – Top 5 Functions
Anybody working in PPC marketing should understand the power of Excel and the hundreds (or even thousands) of different uses it has that can make your life that little bit easier. As I’m sure you are aware, Excel is part … Continue reading
Posted in Industry News, PPC
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Google Trademark Policy Change: Advertising Trademarked Terms
One of the most frustrating things for Adwords advertisers is the dreaded Trademark Policy. Being unable to mention a key term in your adverts impacts the quality score, the likelihood that someone will click it, and the costs associated with … Continue reading
Posted in PPC
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