What Are Search Operators? Search operators are simply commands that are used to broaden or narrow a search through different variables. These allow you to specify (to a more detailed extent) what pages should and shouldn’t be returned in search results. These can be used in most of the reputable search engines, including...
First of all, let me start by saying this is not a complete guide. This is merely a look into why tracking social media is necessary (yes necessary) in a modern SEO’s (and thus company’s) life, and what kind of tools can be used to make doing this a) a lot easier, and b) much more powerful. Social Media Influence Social...
How will the new format of Google Adwords adverts affect advertisers and searchers? Google are currently experimenting with Adwords (PPC) ad formats and search results now also display the website’s URL in the headline, separated by a pipe symbol - |. Please see the example below. Google explains that the headline is...
Last week, Google released AdWords Editor Version 9.0, with some nice new features to help manage your AdWords accounts more efficiently. The main new features include improved management of negative keywords, a simplified Import CSV and Add/Update Multiple changes tool, a more specific system for targeting high end mobile devices...
What is Google +1? Essentially, the +1 button is the new social recommendation tool from Google. Google describe +1 as shorthand for “this is pretty cool” or “you should check this out.” The principle behind the button is that it’s easier to search the web and find relevant results when someone you know has...
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