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Posts made in August, 2011
I’m not sure if I’m just forgetful or if everyone else has the same problem; but I always find myself having to look up how match types work every time I use an advertising platform other than Google.
The point of this blog is to be a simple document to refer back to whenever you find yourself with the same problem.
To start off...
Over the past few weeks Google has been experimenting and testing a larger sized font for sitelinks in organic search on specific types of search queries. Google has recently announced that these larger super sized sitelinks are here to stay and believe they will “make it even easier to find a section of a website site you...
Having recently set up a new PPC campaign on Baidu - the Chinese search engine giant, I thought it would be fitting to write a post and share my views on the digital boom that is not expected to happen but is currently happening in the East. I say it is happening already because I read so many blogs that use statistics about what...
With the recent explosion of violence in Tottenham, just how large a role has social media played in the resulting events?
As the economy heads for a double-dip, the USA loses its credit rating and the Euro is about to collapse you would think we had enough to deal with. But apparently not, not for those who somehow have decided it...
The Problem
You have a business advertising a high value product, and you’re running a PPC campaign for it. However, you’re not tracking many conversions because people are choosing to ring up and enquire/order over the phone. This means that you’re not seeing many conversions reported against your keywords, and it’s making...
