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Posts made in September, 2011
Google has today launched a premium version of its web analytics package aimed at enterprise level organisations. Given the costs involved in taking up this service this product is clearly aimed at competing with the other industry big players such as Adobe’s Omniture.
Since Google bought Urchin back in 2005 it has...
Back in August Google Analytics launched Multi-Channel Funnels. Multi-Channel funnels allow you to gain insight into the true value of all your marketing activities and build up a more thorough understanding of how users interact with your website over multiple sessions.
On the face of it, it looks fantastic, a big stride forward in...
Preparations are well under way as homelessness charity ‘Simon on the Streets’ organises its second annual sponsored sleep out…
Question – What do you get when you add Search Laboratory, Simon on the Streets and a cardboard box together?
Answer – A sponsored sleep out!
Are we really sleeping on the streets for...
I recently came across a report on ‘The State of Marketing in 2011’ and thought it might be useful to share the findings with you. I have summarised some interesting takeaways from this insightful snapshot of marketing in 2011.
Unica (an IBM Company) conducts an annual study of marketers. In this report they compare European and...
Draw your target audience in
You won’t have long to convince your target audience to stick with your landing page. People aren’t patient creatures when it comes to web pages. If they can’t find out who you are and what you do fast enough, they’ll simply click the back button and find what they want elsewhere. It’s vital...
