We thought you may be interested to see this video from Google’s Matt Cutts – it discusses the question of whether Google sees SEO as spam. The great news is that Google definitely doesn’t consider SEO work to be spam. “Search engine optimisation is a valid way to help people find what they are looking for...
Cleaning Bad Keywords from your AdWords Account When you bid on keywords using anything apart from exact matches, Google will match search terms with your keywords and sometimes deliver irrelevant traffic to your website. This is especially true with broad match keywords. In Google’s own words, the broad match ‘allows your...
Spinning Spin It’s no secret that PR is important to your SEO. However, in this case PR stands for public relations, not page rank. Public relations seems to many like a Dark Art aimed at Spin Doctors. For an industry specialising in reputation management, the public relations industry has got a pretty shoddy reputation. But I...
A Key Update for Digital Marketers: This week Google have made a significant change in the way their search engine will work. It is a change that is likely to affect every digital marketer – not just those using Google Analytics for insight into their website. Google announced that searchers who are logged in to their account will...
Tips, Tricks & Best Practices for Using Product Feeds with PPC Product feeds and PPC quite often form a union more turbulent than Mel Gibson and… well, anyone he has been married to. However sometimes when you get a feed that is well structured, concise and easy to manipulate, you can create a working relationship with PPC...
Leeds
The Old Chapel
8 Shadwell Lane
Leeds
LS17 6DR
London
24 Greville Street
London
EC1N 8SS
