Monthly Archives: February 2012
Advanced Retargeting Strategies
How to Make the Most out of Google Remarketing Google Remarketing was introduced almost 2 years ago now, yet it still seems to be a tool that few people have fully got to grips with. There are some brilliant strategies … Continue reading
Search Laboratory Ranked Top Ten in the Country by The Sunday Times Top 100
Search Laboratory Awarded Tenth Place in the Sunday Times Top 100 Best Small Companies to Work For Search Laboratory are thrilled to have been ranked the tenth best small company to work for in the country by The Sunday Times Top … Continue reading
How to Implement Rich Snippets
What are Rich Snippets? Rich snippets are a few lines of text that are displayed in a websites listing within the search results pages. They are extremely useful for webmasters to highlight to Google important aspects of a webpage. Google … Continue reading
The Changing Face of a Consumer Centric SEO Link Builder
Finding the best possible staff for your company is always crucial; not only for SEO companies, but for every company that requires a certain set of skills and areas of expertise. The SEO industry as a whole has experienced a … Continue reading
New Google PPC Sitelink Extensions
Google is always trying new things with their ads in order to test the effect on click through rate, apparently to benefit the end user – but probably also to make more money. There are now ‘call extensions’, ‘sitelinks’ and … Continue reading
SMX London Announces Opening Keynote Speaker
Search Marketing Expo – SMX London 2012: Amit Singhal, Google Fellow and the Head of Google’s Core Ranking Team Announced As Opening Keynote Speaker Rising Media and Third Door Media, producers of the Search Marketing Expo conference series, today announced … Continue reading
Top Tips for Display Advertising
Display Advertising – 5 Quick Tips Display ads are the advertisements that appear on websites alongside the usual page content. Display ads include video, audio, animation, images, text or combinations of all of the above. Display adverts attract the attention of … Continue reading
Converting the Unconverted – Getting more B2B sales from your website traffic
If you’re a digital marketeer in the B2B arena, chances are you’ll have a toolbox filled with handy tricks to get new traffic to your website, to help increase leads, keep the sales team happy, and ultimately drive new business. … Continue reading
Why You Might Need to Block Duplicate Content Using Robots.txt
We know that duplicate content is bad for SEO and that the rankings of a website can be harmed if it features duplicate content. However, sometimes sites are so large that it’s often a difficult task to both identify andremove/solve … Continue reading