Search Laboratory is pleased to announce that we have been chosen as search marketers by a host of new clients.
Cascade HR
The UK’s fastest growing Human Resources Software supplier of HR software, payroll systems and employee self service. They supply their own integrated HR and Payroll solutions that use the very latest Microsoft technologies such as [...]

Leading business to business publisher Reed Business Information UK (RBI UK) has chosen Search Laboratory to manage the Search Engine Optimisation (SEO) element of its newly-launched service, ‘Reed Business Insight’ website health check.
Search Laboratory was chosen after we were able to demonstrate our expertise in Business to Business search marketing. Some of the names [...]

Microsoft’s CEO Steve Ballmer forecasts traditional advertising methods as a rapidly perishing concept and holds online marketing as the cause of that.
Speaking at the Cannes Lions International Advertising Festival, Ballmer argued that traditional broadcast and print media would have to plan business models around a smaller share of the advertising market, as revenues continue to [...]

6th Gear Experiences do the ultimate Supercar driving experience days. They offer cars such as Ferraris, Lamborghinis, Aston Martins and Audi R8s.
Boasting a really fast racetrack on an airfield they also provide drivers with the choice of the fastest cars in the UK like the Aston Martin DBS – otherwise known as the Bond car!
6th [...]

So you have a flashy E-Commerce website with a nice Google Checkout button. You’ve got your PPC working for you but wait; you have no conversion tracking enabled… because how do you implement all that tracking code into one button? And without the conversion tracking enabled how can you be sure on what you’re really [...]

According to a recent report published by Guava and EConsultancy, companies are continuing to invest in search marketing despite the downward spiralling economy as both paid and natural search channels continue to generate results.
The report states that Search engine optimisation (SEO or natural search) is the most favourable medium for companies to be most likely [...]

Now in its 10th year, the global SES Conference and Expo Series educates thousands of delegates each year, showcasing 70+ sessions, multiple keynotes and Orion Strategy sessions, 100+ exhibitors and much more. Amongst it all, Search Laboratory’s Director Ian Harris has been invited to attend once again as a special Guest Speaker, after his outstanding [...]

Search Laboratory have been shortlisted for the Innovation in Paid Search Award for its PPC Bid Management System. The system is unique in the way it optimises campaigns and allows our PPC managers to organise the campaign in a way that reflects search behaviour, rather than in the way that Google defines (around ad groups). [...]

After the disastrous events of the last few months, no one can doubt we are in the middle of a serious slowdown.

But what is different this time is that the economy is digital. We think that consumers’ use of the web to research purchases and find ways of saving will accelerate during this worsening [...]

Running consecutively for 25 years, the Help the Aged Leeds Abbey Dash is a unique 10k road race with a delightful atmosphere.
The Abbey Dash is aiming to raise £200,000 this year. Money raised from the race goes into helping to make a difference to the lives of neglected & vulnerable older people as well [...]