On 8th March Search Laboratory attended eConsultancy’s Digital Cream event in London. We sponsored the online PR forum and spoke to many major brands during the day about their issues around online PR and its application to SEO. Below are the top five common themes that delegates were discussing: 1. The most common issue for...
Expanding Abroad – Dos and Don’ts You have had a few orders or enquiries from overseas and now you are looking at expanding into other languages. Here are some common mistakes we have seen people make and some tips to make it more successful: 1. Don’t Use an English Site You would not believe the amount of times...
How to Set AdWords to Exclude Parked Domains Parked domains could be delivering low quality traffic to your AdWords campaigns while costing considerable sums of money. This post expains how to turn off traffic from parked domains. What are Parked Domains? Parked domains are typically domains that have expired. I.e. the domain...
At Search Laboratory we strongly believe that PPC managers need to know their numbers. In this set of posts I will explain why we feel that this is so important by using some real examples. The first example relates to a client selling outdoor furniture, who had managed their own PPC account, and gave us strict instructions...
Google have created a toolkit for translating AdWords campaigns other languages. It machine-translates using Google Translate, and then allows a professional translator, or mother-tongue linguist to go in and correct the inevitable errors that machines make when translating. However, we show in this article that the Google process...
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