Google have created a toolkit for translating AdWords campaigns other languages. It machine-translates using Google Translate, and then allows a professional translator, or mother-tongue linguist to go in and correct the inevitable errors that machines make when translating.
However, we show in this article that the Google process has some major issues.  The over-simplification of the [...]

Search Laboratory Attend Technology World 2009
Search Laboratory are the only search engine marketing company that specialises in generating sales leads for technology companies in multiple languages.
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This means that we can capture users searching for your solutions in any country in anly language by ensuring:

You are prominent in Google and other search engines [...]

Introduction
Moving from a single language to multiple languages is a daunting process when approached for the first time.  To do this right is as easy as doing it wrong, but the penalty for doing it in the wrong way can be immense.  It can mean that translation becomes difficult or impossible, that the site [...]

In partnership with Export Box, (the new online exporting incentive, for which Search Laboratory is the official search partner) Google has release a fantastic new tool that enables you to review the potential to advertise online in foreign language markets.
This tool is called Google Export Adviser and highlights the potential of advertising anywhere in the [...]

Conversion tracking is a powerful way of measuring the performance of your
pay per click advertising. A conversion itself can be any action you want the user to perform from leads to sales. The main thing is to have a conversion tracking page such as a “thank you” page.
Conversion tracking allows you to statistically analyse [...]

Traditionally blogs have been used by many as an online diary or a medium through which someone can write short posts frequently. For a business however, it can be used as a corporate tool for communicating with customers share a company’s expertise, build additional web traffic, and connect with potential customers.
Blogs not only provide brand [...]

Search Laboratory Leads at SES, the UK’s leading search marketing conference & expo covering search engine optimization
February was the month which hosted one of the biggest conferences within the search marketing industry. As a special Guest Speaker Search Laboratory’s Director Ian Harris spoke about our unique approach to Pay Per Click.
Ian is also speaking at [...]

One of the world’s largest infrastructure software companies has appointed a Yorkshire-based company to manage its Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) campaigns.

Novell, based in Waltham, MA, USA known for its infrastructure software including SUSE® Linux Enterprise, an operating system in use by businesses worldwide, has specific requirements for its search marketing campaign, including [...]

Multilingual Search Engine Marketing is one of our specialities, therefore we want to share some tips and tricks to help you all succeed in the industry.