The ability to easily test PPC in foreign markets is almost here!

Search Laboratory in partnership with Applied Language Solutions and UK Trade and Industry have created a packaged solution to help companies take the first steps towards exporting.  Consisting of a localised landing page, a localised PPC campaign and followed up with language support [...]

What’s My Adwords Quality Score Now?
Google’s quality score system has been changed and we’re all learning how to understand it. My initial thoughts are that it was easier before. Although the minimum bid has indeed been replaced, that doesn’t mean your ads will show more often. In fact, some of them may be shown a [...]

In reaction to Microsoft’s bid to buy Yahoo, Yahoo ran a trial showing Google ads on Yahoo in the US. Slide 14 in this Yahoo Presentation to their stockholders gives a good explanation to exactly how the test worked (the rest of the presentation also makes for pretty interesting reading).
If Yahoo decided to go [...]

Driving relevant traffic to your website is the most important aspect of PPC management. This means having a very specific set of keywords. However, being more specific with your keyword targeting will lower the overall volume of traffic you can expect to receive. This may lead to missed opportunities and underachievement. Advertising on search engines [...]

In the coming weeks, Google is planning to make some fundamental differences to the way each keyword’s quality score is calculated.

Previously, adwords quality score was worked out based on the past behavior of the keyword and the click-through rate of the ad (and a multitude of other semi-enigmatic factors). And once the score had [...]