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How to decide whether you need a mobile site?

Mar 02, 12 How to decide whether you need a mobile site?

Posted by Jimmy in Mobile

Following on from a post on Econsultancy about the growth of mobile, I thought I’d take a look at a more recent cross section of traffic across a number of websites in different niches. In the post Econsultancy said that in August 2011, 20.6% of all traffic in the UK was now mobile traffic. Since then, figures suggest that mobile...

Social Search – Google’s Biggest Social Algorithm Update Yet

Jan 11, 12 Social Search – Google’s Biggest Social Algorithm Update Yet

Posted by Jimmy in Industry News, SEO, Social Media

As we all know from using Google day to day they are forever testing new layouts, features and tools. On 10 Jan 2012, Google launched what it calls ‘Search Plus Your World’ and we thought we would run through some of the features before they start to appear in the UK results. The changes are quite radical and it has certainly...

Multi-Channel Funnels – How to Assign Value Using Conversion Attribution

Sep 27, 11 Multi-Channel Funnels – How to Assign Value Using Conversion Attribution

Posted by Jimmy in Analytics, Conversion Optimisation

Back in August Google Analytics launched Multi-Channel Funnels. Multi-Channel funnels allow you to gain insight into the true value of all your marketing activities and build up a more thorough understanding of how users interact with your website over multiple sessions. On the face of it, it looks fantastic, a big stride forward in...

Google Panda Update Imminent in UK

Mar 25, 11 Google Panda Update Imminent in UK

Posted by Jimmy in SEO

With the launch of Google panda update in the US last month, we take a look at the implications this could have to UK SERP's as we wait with baited breath.

Link Bait Strategy Tips #1 – Defining Content Constraints

Jan 04, 11 Link Bait Strategy Tips #1 – Defining Content Constraints

Posted by Jimmy in Industry News, SEO, Social Media

Many link bait posts offer good advice for coming up with link bait and give advice to the type of things that work. Through my experience there are other factors and obstacles that we can sometimes come up against, meaning that there is more to link bait than creating quality content and ‘launching it’. I felt that there was...