Google is always trying new things with their ads in order to test the effect on click through rate, apparently to benefit the end user – but probably also to make more money. There are now ‘call extensions’, ‘sitelinks’ and Google also move the description line up to the headline in some instances....
Display Advertising – 5 Quick Tips Display ads are the advertisements that appear on websites alongside the usual page content. Display ads include video, audio, animation, images, text or combinations of all of the above. Display adverts attract the attention of prospective customers in a different way to straight PPC...
Tips, Tricks & Best Practices for Using Product Feeds with PPC Product feeds and PPC quite often form a union more turbulent than Mel Gibson and… well, anyone he has been married to. However sometimes when you get a feed that is well structured, concise and easy to manipulate, you can create a working relationship with PPC...
Is Google Trying Too Hard? It seems that recently Google has been releasing all kinds of new features, not exclusive to just AdWords either. With Analytics getting a complete overhaul, the new social network Google+ and a plethora of other small tweaks and additions Google is definitely trying to innovate rather than...
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