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Why Use YouTube Analytics to Enhance Your PPC Campaigns

Jan 31, 12 Why Use YouTube Analytics to Enhance Your PPC Campaigns

Posted by Patrick Swaddle in Analytics, PPC

With the recent release of YouTube Analytics (replacing YouTube Insight) there are now new ways in which you can analyse your paid video ads to aid your overall PPC advertising campaigns. The Analytics interface now has more metrics to gauge user interaction than were previously available, allowing detailed insight into how...

New Features in Google Adwords Editor Version 9.0

May 11, 11 New Features in Google Adwords Editor Version 9.0

Posted by Patrick Swaddle in PPC

Last week, Google released AdWords Editor Version 9.0, with some nice new features to help manage your AdWords accounts more efficiently. The main new features include improved management of negative keywords, a simplified Import CSV and Add/Update Multiple changes tool, a more specific system for targeting high end mobile devices...