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Posts by Paul Shearing
This article presents a simple criterion in which to assess your website and landing pages to help you spot the key issues and conversion killers. It was put together by Michael Hope (Search Labs conversion guru) as a useful tool to help spot the potential areas for improving your conversion rate and build hypotheses for...
Google has today launched a premium version of its web analytics package aimed at enterprise level organisations. Given the costs involved in taking up this service this product is clearly aimed at competing with the other industry big players such as Adobe’s Omniture.
Since Google bought Urchin back in 2005 it has...
A new version of Google Analytics has been unveiled and opened up to a public beta trial at the Google Analytics User Conference in San Francisco. This new version contains a pretty dramatic face lift as well as adding some awesome new features! In addition to this Google claim to have made some large changes to the underlying...
The Problem
There are a lot of circumstances where an online conversion is hard to achieve or where people prefer to pick up the phone and make contact. For example, high value or complex products where the website has little chance of satisfying all of a visitors questions and anxieties about making a purchase. Often some of a...
An in depth article discussing how Pay Per Click can be used to find out how good your website is at generating returns compared to your competition and more importantly how to ensure you come out on top!
