The Problem
There are a lot of circumstances where an online conversion is hard to achieve or where people prefer to pick up the phone and make contact. For example, high value or complex products where the website has little chance of satisfying all of a visitors questions and anxieties about making a purchase. [...]

An in depth article discussing how Pay Per Click can be used to find out how good your website is at generating returns compared to your competition and more importantly how to ensure you come out on top!

It seems Google have made a couple of changes to the way in which it decides on the position of your ad.
The first affects who can appear in the premium ‘yellow’ spots directly above the organic results.  Previously  there was a minimum quality score that had to be met to be shown in these spots.  [...]

Spend 10 minutes looking for information on Google’s broad keyword match type and you will come across hundreds of articles and forum entries.  Most of them seem to be dead set against using it stating that it performs badly and is a waste of money.  While others seem delighted at the results they are getting.  [...]