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Categorising Keywords – Why it’s Important to Understand Your Target Markets First

Mar 07, 12 Categorising Keywords – Why it’s Important to Understand Your Target Markets First

Posted by Phil in Conversion Optimisation, PPC

How Agencies Build Successful PPC Campaigns The most important factor to consider in an online business is your customer – Who are they? What do they want? How do you find them? In order to create a truly successful Pay Per Click account to advertise your business, you and your agency need to understand your customer’s deeper...

Engagement Metrics – A Blessed Union of Science and Mathematics

Aug 05, 11 Engagement Metrics – A Blessed Union of Science and Mathematics

Posted by Phil in Analytics, Conversion Optimisation, PPC

The Problem You have a business advertising a high value product, and you’re running a PPC campaign for it. However, you’re not tracking many conversions because people are choosing to ring up and enquire/order over the phone. This means that you’re not seeing many conversions reported against your keywords, and it’s making...

Google Trademark Policy Change: Advertising Trademarked Terms

Aug 06, 10 Google Trademark Policy Change: Advertising Trademarked Terms

Posted by Phil in PPC

One of the most frustrating things for Adwords advertisers is the dreaded Trademark Policy. Being unable to mention a key term in your adverts impacts the quality score, the likelihood that someone will click it, and the costs associated with bidding on that term. It makes creating cost effective ad groups as difficult as bathing a...