Baidu is currently the most used search engine in China with 37% of the search market share, so for companies interested in advertising in China, it is too big to be ignored. Here is a guide to opening a ppc acount on Baidu. However, it’s not easy to open a Baidu PPC account. Before you can even begin to start building a...
As of this week, Google have expanded the Beta-testing of the updated Adwords Interface to include a bunch of new languages and countries, including the UK and Australia. The look and the feel of the new version is much changed – it now resembles the interface of Google Analytics. New features include performance graphs (a la...
Finally, Microsoft have released their offline editing tool to the masses – adCenter Desktop has been available for download to a select few advertisers lucky enough to be included in Microsoft’s pilot program since last summer, but it is only since this weekend that it has been available to all. It’s still only a beta...
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