… Or Just Work Smarter! I don’t of course mean stop optimising completely, that would be silly! I mean slow down optimisation in some areas and speed it up in others to get the most from the resources you have available. It’s what I like to call ‘seasonal SEO’. Let’s pretend you run an online shop which sells outdoor...
Why Organisational Change is Essential to Successful Social Media Engagement This morning I attended a particularly impressive speech from social media guru Martin Thomas, the author of ‘Loose’ and co-author of ‘Crowd Surfing’. The event was hosted by our partners at Finn PR. Martin spoke about Social Media and how the...
A large part of SEO is guest posting. There are a number of SEO experts out there advising on how to make your keyword density appear natural and so on but what concerns me, when it comes to my writing, is whether it is appealing to humans as well as algorithms. SEO writing can be said to be somewhat compromised by the limitations...
Ever wondered how Google ranks websites? Well, you are not alone. Thanks to a great question from RobertvH in Munich, Matt Cutts, Head of Web Spam at Google took it upon himself to explain exactly how Google works – and all in a respectable 8 minutes! This video was every marketing manager, webmaster and SEO’s dream! Online...
Press Release: Hosting and search marketing company show how to increase the impact of online advertising budgets at Internet World, London PEER 1 Hosting, the global online IT hosting provider and Search Laboratory, are showing visitors to Internet World, how to increase ROI from online advertising by helping reduce unnecessary...
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