With the recent release of YouTube Analytics (replacing YouTube Insight) there are now new ways in which you can analyse your paid video ads to aid your overall PPC advertising campaigns. The Analytics interface now has more metrics to gauge user interaction than were previously available, allowing detailed insight into how...
Tear Through PPC Report Data With Excel – 3 Tips To Get You Started
On first look, the mountains of data coming through your PPC Reports can be daunting for anyone. Excel is a great tool for making sense of the masses of PPC data available from your sources and bringing it to life. Excel is the board you can use to tame and...
One common consideration in PPC campaigns is wondering how well an account is performing compared to how it should be expected to perform. Usually we would have to wait a long time for enough data to become available, but sometimes an account presents an opportunity to get more information than we are provided with at face value...
Social media gets a facelift, but is it actionable?
Impact
Social media has been growing in power over the past few years and although it is still unclear how it directly affects your brand page’s SEO, Google and the other major search engines are factoring it in more and more with each algorithm update. I’m sure many of will...
A Key Update for Digital Marketers:
This week Google have made a significant change in the way their search engine will work. It is a change that is likely to affect every digital marketer – not just those using Google Analytics for insight into their website.
Google announced that searchers who are logged in to their account will...
Google has today launched a premium version of its web analytics package aimed at enterprise level organisations. Given the costs involved in taking up this service this product is clearly aimed at competing with the other industry big players such as Adobe’s Omniture.
Since Google bought Urchin back in 2005 it has...
