Social media gets a facelift, but is it actionable? Impact Social media has been growing in power over the past few years and although it is still unclear how it directly affects your brand page’s SEO, Google and the other major search engines are factoring it in more and more with each algorithm update. I’m sure many of will...
A Key Update for Digital Marketers: This week Google have made a significant change in the way their search engine will work. It is a change that is likely to affect every digital marketer – not just those using Google Analytics for insight into their website. Google announced that searchers who are logged in to their account will...
Google has today launched a premium version of its web analytics package aimed at enterprise level organisations. Given the costs involved in taking up this service this product is clearly aimed at competing with the other industry big players such as Adobe’s Omniture. Since Google bought Urchin back in 2005 it has...
Back in August Google Analytics launched Multi-Channel Funnels. Multi-Channel funnels allow you to gain insight into the true value of all your marketing activities and build up a more thorough understanding of how users interact with your website over multiple sessions. On the face of it, it looks fantastic, a big stride forward in...
I recently came across a report on ‘The State of Marketing in 2011’ and thought it might be useful to share the findings with you. I have summarised some interesting takeaways from this insightful snapshot of marketing in 2011. Unica (an IBM Company) conducts an annual study of marketers. In this report they compare European and...
The Problem You have a business advertising a high value product, and you’re running a PPC campaign for it. However, you’re not tracking many conversions because people are choosing to ring up and enquire/order over the phone. This means that you’re not seeing many conversions reported against your keywords, and it’s making...
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