Category Archives: Conversion Optimisation
Use Videos On Your Product Pages To Boost Conversion Rates
The main goal for most ecommerce sites is to continually grow revenue levels to improve the bottom line. Optimised and carefully managed PPC and SEO campaigns aim to drive highly relevant traffic which will hopefully stand a good chance of … Continue reading
How To Generate Buyer Personas
Make informed decisions on your landing page and website strategies Buyer personas are made up representations of your desired customers. They are constructed using real data about customer demographics, research and interviews, along with a heuristic approach to establish their … Continue reading
Determining the Significance of Click Through and Conversion Rates
Reporting Binomial Proportion Confidence Intervals As search marketing experts we often need to make comparisons between different populations. For example; testing the conversion rate of one advert or landing page against another, and there are established, robust and well understood … Continue reading
Mobile SEO: You snooze, you lose!
Why go mobile? Smartphones have become an integral part of our daily lives, whether we are queuing for the bus, sitting on the train or lounging on the sofa, we are constantly surfing the web with our mobile devices. Therefore … Continue reading
How important is good spelling, layout and grammar in online copy?
Over the past months, it has become increasingly more obvious to me that many public facing companies and brands have allowed work to be published online in their name with quite basic and obvious spelling, layout and grammatical errors. This … Continue reading
Conversion Evaluation Criteria for Websites and Landing Pages – A Simple Checklist
This article presents a simple criterion in which to assess your website and landing pages to help you spot the key issues and conversion killers. It was put together by Michael Hope (Search Labs conversion guru) as a useful tool … Continue reading
10 Visually Engaging and Persuasive Landing Pages Techniques
Great Ways to Communicate Conversion Focused Messaging on Your Landing Pages Making your landing page visually engaging is a key way you can increase your conversion rate. It will make your pages easier to comprehend, and increase the likelihood of … Continue reading
Categorising Keywords – Why it’s Important to Understand Your Target Markets First
How Agencies Build Successful PPC Campaigns The most important factor to consider in an online business is your customer – Who are they? What do they want? How do you find them? In order to create a truly successful Pay … Continue reading
Multi-Channel Funnels – How to Assign Value Using Conversion Attribution
Back in August Google Analytics launched Multi-Channel Funnels. Multi-Channel funnels allow you to gain insight into the true value of all your marketing activities and build up a more thorough understanding of how users interact with your website over multiple … Continue reading
How to sell your B2B services with a landing page
Draw your target audience in You won’t have long to convince your target audience to stick with your landing page. People aren’t patient creatures when it comes to web pages. If they can’t find out who you are and what … Continue reading