Top 10 landing page tips to increase conversions
An effective landing page is a core part of the PPC process. The best campaign in the world can’t reconcile a landing page which doesn’t then convert visitors into sales and/or leads. Here are some of the tips and tricks we apply to landing pages to maximise conversions.
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The Lab Rats have taken to their bikes, but in lower numbers than the 10 that eagerly signed up.  On the day just 6 riders set off from the office after 2 dropped out with sports injuries and 2 others changed their mind, obviously scared by the cycling prowess of the rest of the group!
So [...]

Protesters gathered outside TFMA 2010 at Earls Court to remonstrate about our sophisticated PPC bid management software ‘Bidlab’.
They claim that we have an unfair advantage when it comes to managing pay per click campaigns.
If you want to find out what all the fuss is about contact us online or call 0113 2121211.

Today is a proud day to be a Leeds fan. Congratulations to Leeds Utd who beat Man Utd in the FA Cup 3rd Round at Old Trafford yesterday.
Not only did we outplay, humiliate and thoroughly beat our bitter rivals – but we also made it as a hot topic on Google!!!

Marching On Together!

After injury ravaged the Lab Rats team in the weeks prior to the event, the remaining seven managed to all complete the Leeds Abbey Dash on Sunday.
Congratulations to Lindi, who won emphatically on the day and shattered Ian’s company record time with a blistering 44mins 15 second run (Ian’s previous record was 44:51).

That run single [...]

Once again the Search Laboratory team are donning our running shoes and taking part in the Leeds Abbey Dash. The Abbey Dash is an annual 10k run that starts at the Headrow in Leeds city centre and goes down the A65 to Kirkstall Abbey and back.
Last year we had five participants and this year the [...]

In partnership with Export Box, (the new online exporting incentive, for which Search Laboratory is the official search partner) Google has release a fantastic new tool that enables you to review the potential to advertise online in foreign language markets.
This tool is called Google Export Adviser and highlights the potential of advertising anywhere in the [...]

Bing is here. Bing is a rebrand of the exisiting Live search from Microsoft. It is supposed to be a new cleaner more accurate version of live.
There’s a new explorer pane on the left hand side that give related searches and enables you to keep tabs on your browsing history.
There is also a picture that [...]

CEO and founder of Search Laboratory, Ian Harris, is speaking at Search Marketing Expo (SMX) in May.
He will be speaking about the how search marketing can be the ‘kiss of life’ for some businesses in today’s difficult economic climate. The emphasis will be on how both SEO and PPC marketing are ‘safer’ more measurable forms [...]

According to a recent report published by Guava and EConsultancy, companies are continuing to invest in search marketing despite the downward spiralling economy as both paid and natural search channels continue to generate results.
The report states that Search engine optimisation (SEO or natural search) is the most favourable medium for companies to be most likely [...]