As we all know from using Google day to day they are forever testing new layouts, features and tools. On 10 Jan 2012, Google launched what it calls ‘Search Plus Your World’ and we thought we would run through some of the features before they start to appear in the UK results. The changes are quite radical and it has certainly...
Search Laboratory are proud to have been short listed for the Innovation in PPC category in the 2012 Innovation Awards managed by Econsultancy.
Econsultancy’s annual Innovation Awards ‘shine a light on the finest creative thinking across the digital industry’. This year more than 450 companies entered the awards, so...
For those of you who may not have made it to see our CEO, Ian Harris speak at Figaro Digital’s Digital Marketing Conference in November, you can now watch Ian’s speech online.
The speech was on the topic of ‘SEO in 2012 – How to Win in Competitive Markets’ however the format had a twist – in order to keep content...
Minimise The Damage Caused By Negative Reviews
There’s no limit to how much damage a bad customer review can do to a business. A recent study by Fasthosts which quizzed 1,300 British consumers, revealed that a third (33%) of participants and perhaps more startlingly, 52% of under-24’s said that they had left a negative review...
Researchers tell us that mobile search has increased by 500% in the last 2 years – Google’s recent ‘Go Mo’ platform which encourages marketers to invest in a mobile version of their existing desktop website, highlights the overriding importance of how technology has rapidly changed over the last 4-5 years, since the...
Social media gets a facelift, but is it actionable?
Impact
Social media has been growing in power over the past few years and although it is still unclear how it directly affects your brand page’s SEO, Google and the other major search engines are factoring it in more and more with each algorithm update. I’m sure many of will...
