Now in its 10th year, the global SES Conference and Expo Series educates thousands of delegates each year, showcasing 70+ sessions, multiple keynotes and Orion Strategy sessions, 100+ exhibitors and much more. Amongst it all, Search Laboratory’s Director Ian Harris has been invited to attend once again as a special Guest Speaker, after his outstanding [...]

The ability to easily test PPC in foreign markets is almost here!

Search Laboratory in partnership with Applied Language Solutions and UK Trade and Industry have created a packaged solution to help companies take the first steps towards exporting.  Consisting of a localised landing page, a localised PPC campaign and followed up with language support [...]

Search Laboratory Leads at SES, the UK’s leading search marketing conference & expo covering search engine optimization
February was the month which hosted one of the biggest conferences within the search marketing industry. As a special Guest Speaker Search Laboratory’s Director Ian Harris spoke about our unique approach to Pay Per Click.
Ian is also speaking at [...]

After the disastrous events of the last few months, no one can doubt we are in the middle of a serious slowdown.

But what is different this time is that the economy is digital. We think that consumers’ use of the web to research purchases and find ways of saving will accelerate during this worsening [...]

It seems Google have made a couple of changes to the way in which it decides on the position of your ad.
The first affects who can appear in the premium ‘yellow’ spots directly above the organic results.  Previously  there was a minimum quality score that had to be met to be shown in these spots.  [...]

What’s My Adwords Quality Score Now?
Google’s quality score system has been changed and we’re all learning how to understand it. My initial thoughts are that it was easier before. Although the minimum bid has indeed been replaced, that doesn’t mean your ads will show more often. In fact, some of them may be shown a [...]

In reaction to Microsoft’s bid to buy Yahoo, Yahoo ran a trial showing Google ads on Yahoo in the US. Slide 14 in this Yahoo Presentation to their stockholders gives a good explanation to exactly how the test worked (the rest of the presentation also makes for pretty interesting reading).
If Yahoo decided to go [...]

Driving relevant traffic to your website is the most important aspect of PPC management. This means having a very specific set of keywords. However, being more specific with your keyword targeting will lower the overall volume of traffic you can expect to receive. This may lead to missed opportunities and underachievement. Advertising on search engines [...]

In the coming weeks, Google is planning to make some fundamental differences to the way each keyword’s quality score is calculated.

Previously, adwords quality score was worked out based on the past behavior of the keyword and the click-through rate of the ad (and a multitude of other semi-enigmatic factors). And once the score had [...]