We thought you may be interested to see this video from Google’s Matt Cutts – it discusses the question of whether Google sees SEO as spam. The great news is that Google definitely doesn’t consider SEO work to be spam. “Search engine optimisation is a valid way to help people find what they are looking for...
A Key Update for Digital Marketers: This week Google have made a significant change in the way their search engine will work. It is a change that is likely to affect every digital marketer – not just those using Google Analytics for insight into their website. Google announced that searchers who are logged in to their account will...
Attract, Engage, Nurture & Convert Leads into Revenue Search Laboratory has teamed up with Econsultancy to sponsor this year’s Funnel event. The event is being held at London’s Lancaster Hotel on 1st November 2011. Ian Harris, our CEO will be speaking at the event on the topic of Global B2B Search Marketing. He will be...
Google has today launched a premium version of its web analytics package aimed at enterprise level organisations. Given the costs involved in taking up this service this product is clearly aimed at competing with the other industry big players such as Adobe’s Omniture. Since Google bought Urchin back in 2005 it has...
I recently came across a report on ‘The State of Marketing in 2011’ and thought it might be useful to share the findings with you. I have summarised some interesting takeaways from this insightful snapshot of marketing in 2011. Unica (an IBM Company) conducts an annual study of marketers. In this report they compare European and...
For those of you who missed the good news: A couple of months ago Google announced its plans to downgrade so-called link farming sites to avoid the mass distribution of low quality content; including links for SEO purposes. Since then “content”, “quality” and “alternative link strategies” became the name of the game....
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