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Multilingual SEO – The importance of having native speakers work on your international campaigns

With the internet becoming an ever-present phenomenon, the importance of ecommerce is growing constantly. The Internet has influenced our way of doing business, as well as altering the shopping behaviour of the consumers we target. We have now the possibility to shop in online stores from all over the world and have access to an...

SEO for Latin American Markets

SEO and Latin American markets – what did you say? So you want to sell a product to Latin America? What is it called? Really? Think again… You’ve heard it all before: Americans call them pacifiers, you call them dummies. They talk about diapers, we talk about nappies. You find those key words, write them in American English...

Is Your Business Ready for the East?

Aug 11, 11 Is Your Business Ready for the East?

Posted by Ross in Multilingual, PPC, SEO, Uncategorized

Having recently set up a new PPC campaign on Baidu - the Chinese search engine giant, I thought it would be fitting to write a post and share my views on the digital boom that is not expected to happen but is currently happening in the East.  I say it is happening already because I read so many blogs that use statistics about what...

Expanding Abroad – Dos and Don’ts

Dec 21, 10 Expanding Abroad – Dos and Don’ts

Posted by Ian in Multilingual

Expanding Abroad – Dos and Don’ts You have had a few orders or enquiries from overseas and now you are looking at expanding into other languages.  Here are some common mistakes we have seen people make and some tips to make it more successful: 1.       Don’t Use an English Site You would not believe the amount of times...

Lab Rat(s) Running For The Good Cause – Abbey Dash 2010 Results

Nov 22, 10 Lab Rat(s) Running For The Good Cause – Abbey Dash 2010 Results

Posted by Freia in Company News, Multilingual, PPC, SEO

Once more Search Lab participated in the Leeds Abbey Dash to raise funds for Age Concern and Help the Aged on Sunday 21st November 2010. This year, Lindi’s record time (00:44:15) from 2009 was beaten by Gwil (00:37:05) and Dan (00:39:55). … Paul C would have likely smashed the record if it wasn’t for his cumbersome rat...

Protest At Earls Court TFMA 2010 – Picture

Feb 23, 10 Protest At Earls Court TFMA 2010 – Picture

Posted by Jimmy in Industry News, Multilingual, PPC

Protesters gathered outside TFMA 2010 at Earls Court to remonstrate about our sophisticated PPC bid management software ‘Bidlab’. They claim that we have an unfair advantage when it comes to managing pay per click campaigns. If you want to find out what all the fuss is about contact us online or call 0113...