With the recent release of YouTube Analytics (replacing YouTube Insight) there are now new ways in which you can analyse your paid video ads to aid your overall PPC advertising campaigns. The Analytics interface now has more metrics to gauge user interaction than were previously available, allowing detailed insight into how...
Advertising on Facebook
This blog post assumes a basic knowledge of best practices of pay-per-click model advertising.
Every business has a perfect customer, and it’s highly likely that perfect customer has a Facebook profile. It’s easy to start advertising on Facebook, but you should take some time to think about what your...
Getting Froogle with Google; Making the Most of Google Product Search
In the increasingly competitive marketplace for online sales and ecommerce, any advantage you can get needs to be fully developed and realised. The same can be said of the reverse, so any advantage your competition uses must be quickly identified and analysed to...
Search Laboratory are proud to have been short listed for the Innovation in PPC category in the 2012 Innovation Awards managed by Econsultancy.
Econsultancy’s annual Innovation Awards ‘shine a light on the finest creative thinking across the digital industry’. This year more than 450 companies entered the awards, so...
Tear Through PPC Report Data With Excel – 3 Tips To Get You Started
On first look, the mountains of data coming through your PPC Reports can be daunting for anyone. Excel is a great tool for making sense of the masses of PPC data available from your sources and bringing it to life. Excel is the board you can use to tame and...
One common consideration in PPC campaigns is wondering how well an account is performing compared to how it should be expected to perform. Usually we would have to wait a long time for enough data to become available, but sometimes an account presents an opportunity to get more information than we are provided with at face value...
