Top 10 landing page tips to increase conversions
An effective landing page is a core part of the PPC process. The best campaign in the world can’t reconcile a landing page which doesn’t then convert visitors into sales and/or leads. Here are some of the tips and tricks we apply to landing pages to maximise conversions.
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Hi I’m Liam.
I am currently in my first of two weeks SEO work experience with Search Laboratory in Leeds working as a Junior SEO Executive. I am 15 years old, in year 10 and attend cardinal heenan catholic high school.
I have been helping with both PPC (pay per click) and SEO (search engine optimisation).

For SEO [...]

The Problem
There are a lot of circumstances where an online conversion is hard to achieve or where people prefer to pick up the phone and make contact. For example, high value or complex products where the website has little chance of satisfying all of a visitors questions and anxieties about making a purchase. [...]

Protesters gathered outside TFMA 2010 at Earls Court to remonstrate about our sophisticated PPC bid management software ‘Bidlab’.
They claim that we have an unfair advantage when it comes to managing pay per click campaigns.
If you want to find out what all the fuss is about contact us online or call 0113 2121211.

Remember as soon as you begin targeting different geographic markets with your PPC campaign you have made the transition into global advertising and as such you need to look at global brands and understand how and why their advertising differs between countries for the same products…

Baidu is currently the most used search engine in China with 37% of the search market share, so for companies interested in advertising in China, it is too big to be ignored.
Here is a guide to opening a ppc acount on Baidu. However, it’s not easy to open a Baidu PPC account. Before you can [...]

Search Laboratory is pleased to announce that we have been chosen as search marketers by a host of new clients.
Cascade HR
The UK’s fastest growing Human Resources Software supplier of HR software, payroll systems and employee self service. They supply their own integrated HR and Payroll solutions that use the very latest Microsoft technologies such as [...]

In partnership with Export Box, (the new online exporting incentive, for which Search Laboratory is the official search partner) Google has release a fantastic new tool that enables you to review the potential to advertise online in foreign language markets.
This tool is called Google Export Adviser and highlights the potential of advertising anywhere in the [...]

Bing is here. Bing is a rebrand of the exisiting Live search from Microsoft. It is supposed to be a new cleaner more accurate version of live.
There’s a new explorer pane on the left hand side that give related searches and enables you to keep tabs on your browsing history.
There is also a picture that [...]

6th Gear Experiences do the ultimate Supercar driving experience days. They offer cars such as Ferraris, Lamborghinis, Aston Martins and Audi R8s.
Boasting a really fast racetrack on an airfield they also provide drivers with the choice of the fastest cars in the UK like the Aston Martin DBS – otherwise known as the Bond car!
6th [...]