Cleaning Bad Keywords from your AdWords Account When you bid on keywords using anything apart from exact matches, Google will match search terms with your keywords and sometimes deliver irrelevant traffic to your website. This is especially true with broad match keywords. In Google’s own words, the broad match ‘allows your...
Tips, Tricks & Best Practices for Using Product Feeds with PPC Product feeds and PPC quite often form a union more turbulent than Mel Gibson and… well, anyone he has been married to. However sometimes when you get a feed that is well structured, concise and easy to manipulate, you can create a working relationship with PPC...
I recently came across a report on ‘The State of Marketing in 2011’ and thought it might be useful to share the findings with you. I have summarised some interesting takeaways from this insightful snapshot of marketing in 2011. Unica (an IBM Company) conducts an annual study of marketers. In this report they compare European and...
Draw your target audience in You won’t have long to convince your target audience to stick with your landing page. People aren’t patient creatures when it comes to web pages. If they can’t find out who you are and what you do fast enough, they’ll simply click the back button and find what they want elsewhere. It’s vital...
I’m not sure if I’m just forgetful or if everyone else has the same problem; but I always find myself having to look up how match types work every time I use an advertising platform other than Google. The point of this blog is to be a simple document to refer back to whenever you find yourself with the same problem. To start off...
Having recently set up a new PPC campaign on Baidu - the Chinese search engine giant, I thought it would be fitting to write a post and share my views on the digital boom that is not expected to happen but is currently happening in the East. I say it is happening already because I read so many blogs that use statistics about what...
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