So you have a flashy E-Commerce website with a nice Google Checkout button. You’ve got your PPC working for you but wait; you have no conversion tracking enabled… because how do you implement all that tracking code into one button? And without the conversion tracking enabled how can you be sure on what you’re really [...]

An in depth article discussing how Pay Per Click can be used to find out how good your website is at generating returns compared to your competition and more importantly how to ensure you come out on top!

Now in its 10th year, the global SES Conference and Expo Series educates thousands of delegates each year, showcasing 70+ sessions, multiple keynotes and Orion Strategy sessions, 100+ exhibitors and much more. Amongst it all, Search Laboratory’s Director Ian Harris has been invited to attend once again as a special Guest Speaker, after his outstanding [...]

As of this week, Google have expanded the Beta-testing of the updated Adwords Interface to include a bunch of new languages and countries, including the UK and Australia.
The look and the feel of the new version is much changed – it now resembles the interface of Google Analytics. New features include performance graphs (a la [...]

Conversion tracking is a powerful way of measuring the performance of your
pay per click advertising. A conversion itself can be any action you want the user to perform from leads to sales. The main thing is to have a conversion tracking page such as a “thank you” page.
Conversion tracking allows you to statistically analyse [...]

The ability to easily test PPC in foreign markets is almost here!

Search Laboratory in partnership with Applied Language Solutions and UK Trade and Industry have created a packaged solution to help companies take the first steps towards exporting.  Consisting of a localised landing page, a localised PPC campaign and followed up with language support [...]

Finally, Microsoft have released their offline editing tool to the masses – adCenter Desktop has been available for download to a select few advertisers lucky enough to be included in Microsoft’s pilot program since last summer, but it is only since this weekend that it has been available to all. It’s still only a beta [...]

Search Laboratory have been shortlisted for the Innovation in Paid Search Award for its PPC Bid Management System. The system is unique in the way it optimises campaigns and allows our PPC managers to organise the campaign in a way that reflects search behaviour, rather than in the way that Google defines (around ad groups). [...]

One of the world’s largest infrastructure software companies has appointed a Yorkshire-based company to manage its Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) campaigns.

Novell, based in Waltham, MA, USA known for its infrastructure software including SUSE® Linux Enterprise, an operating system in use by businesses worldwide, has specific requirements for its search marketing campaign, including [...]

The recent onslaught of suspicious emails claiming to be from the AdWords team at Google, at the very least, wins a mention on this blog. This post is going to discuss this annoying yet highly damaging phishing technique.
 
Having received a rather professional looking email from AdWords asking for some updated account information would not have [...]