With the recent explosion of violence in Tottenham, just how large a role has social media played in the resulting events? As the economy heads for a double-dip, the USA loses its credit rating and the Euro is about to collapse you would think we had enough to deal with. But apparently not, not for those who somehow have decided it...
The Problem You have a business advertising a high value product, and you’re running a PPC campaign for it. However, you’re not tracking many conversions because people are choosing to ring up and enquire/order over the phone. This means that you’re not seeing many conversions reported against your keywords, and it’s making...
Is Google Trying Too Hard? It seems that recently Google has been releasing all kinds of new features, not exclusive to just AdWords either. With Analytics getting a complete overhaul, the new social network Google+ and a plethora of other small tweaks and additions Google is definitely trying to innovate rather than...
How will the new format of Google Adwords adverts affect advertisers and searchers? Google are currently experimenting with Adwords (PPC) ad formats and search results now also display the website’s URL in the headline, separated by a pipe symbol - |. Please see the example below. Google explains that the headline is...
Last week, Google released AdWords Editor Version 9.0, with some nice new features to help manage your AdWords accounts more efficiently. The main new features include improved management of negative keywords, a simplified Import CSV and Add/Update Multiple changes tool, a more specific system for targeting high end mobile devices...
What is Google +1? Essentially, the +1 button is the new social recommendation tool from Google. Google describe +1 as shorthand for “this is pretty cool” or “you should check this out.” The principle behind the button is that it’s easier to search the web and find relevant results when someone you know has...
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