Archive for the 'SEO' Category

My SEO work experience – Search Laboratory

Hi I’m Liam.
I am currently in my first of two weeks SEO work experience with Search Laboratory in Leeds working as a Junior SEO Executive. I am 15 years old, in year 10 and attend cardinal heenan catholic high school.
I have been helping with both PPC (pay per click) and SEO (search engine optimisation).

For SEO [...]

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Give Google Real Time Search Its Own Homepage

If you’ve ever seen Google’s Real Time Search in action, you’ll know how great this feature is.
Having the ability to view live news stories the  moment they are published is amazing.

Facebook  updates and Twitter posts can be displayed seconds after they are posted in Google SERPs, which is ideal if you are wanting to find [...]

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Mark Jones Joins Search Laboratory

Hello everyone – I’m Mark and I am the newest member of Search Labs SEO team.
As this is my first post, I thought I’d explain to everyone how I became involved in the world of Search engine optimisation.
I’ve recently graduated from Manchester Metropolitan University studying E-commerce systems. As part of my dissertation I had to [...]

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Twitter Friendly Press Releases

Many news and press release sites now have auto tweet buttons such as Tweetmeme or Twitthis. As an increasing amount of these releases are being tweeted through this method it’s well worth making sure the relevant people are exposed to your release via Twitter. These tweet buttons produce a tweet using the press release title [...]

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Tracking Offline or Phone Sales In Google Analytics

The Problem
There are a lot of circumstances where an online conversion is hard to achieve or where people prefer to pick up the phone and make contact. For example, high value or complex products where the website has little chance of satisfying all of a visitors questions and anxieties about making a purchase. [...]

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Are your PPC Campaigns a Cultural Catastrophe?

Remember as soon as you begin targeting different geographic markets with your PPC campaign you have made the transition into global advertising and as such you need to look at global brands and understand how and why their advertising differs between countries for the same products…

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Google Translator Toolkit For Translating AdWords Campaigns- Be Careful!

Google have created a toolkit for translating AdWords campaigns other languages. It machine-translates using Google Translate, and then allows a professional translator, or mother-tongue linguist to go in and correct the inevitable errors that machines make when translating.
However, we show in this article that the Google process has some major issues.  The over-simplification of the [...]

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Technology World 2009 – Book a Free Site Audit

Search Laboratory Attend Technology World 2009
Search Laboratory are the only search engine marketing company that specialises in generating sales leads for technology companies in multiple languages.
Book Your Audit Now!
This means that we can capture users searching for your solutions in any country in anly language by ensuring:

You are prominent in Google and other search engines [...]

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Local Business Optimisation Will Enhance Mobile Search

Google Local Business Center has just released a brand new reporting feature. The new interface gives you a Google Analytics style dashboard with some very meaningful statistics that can be used to improve the traffic and conversions you receive from your local business listing (LBL).
This is a massive step forward in local search and hopefully [...]

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How To Prepare a CMS for Website Translation

Introduction
Moving from a single language to multiple languages is a daunting process when approached for the first time.  To do this right is as easy as doing it wrong, but the penalty for doing it in the wrong way can be immense.  It can mean that translation becomes difficult or impossible, that the site [...]

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