Minimise The Damage Caused By Negative Reviews
There’s no limit to how much damage a bad customer review can do to a business. A recent study by Fasthosts which quizzed 1,300 British consumers, revealed that a third (33%) of participants and perhaps more startlingly, 52% of under-24’s said that they had left a negative review...
Researchers tell us that mobile search has increased by 500% in the last 2 years – Google’s recent ‘Go Mo’ platform which encourages marketers to invest in a mobile version of their existing desktop website, highlights the overriding importance of how technology has rapidly changed over the last 4-5 years, since the...
Social media gets a facelift, but is it actionable?
Impact
Social media has been growing in power over the past few years and although it is still unclear how it directly affects your brand page’s SEO, Google and the other major search engines are factoring it in more and more with each algorithm update. I’m sure many of will...
Content-Rich & Ethical SEO Starts with Great Content
The phrases ‘produce great content’ and ‘content is king’ will be familiar to anyone who has done some research into SEO, but as advice goes, “produce great content” is so open ended its almost useless. It’s like telling pop singers they need to “sing...
SEO and Latin American markets – what did you say?
So you want to sell a product to Latin America? What is it called? Really? Think again…
You’ve heard it all before: Americans call them pacifiers, you call them dummies. They talk about diapers, we talk about nappies. You find those key words, write them in American English...
What is Link Building?
Link building is a very important part of Search Engine Optimisation. Put simply, people link-build in order to create links to a website which they want to optimise for the organic search results. Link building means generating links from relevant third party websites, to the site being optimised, with...
