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		<title>Why Use YouTube Analytics to Enhance Your PPC Campaigns</title>
		<description><![CDATA[With the recent release of YouTube Analytics (replacing YouTube  Insight) there are now new ways in which you can analyse your paid video  ads to aid your overall PPC advertising campaigns. The Analytics  interface now has more metrics to gauge user interaction than were  previously available, allowing detailed insight into how [...]]]></description>
		<link>http://www.searchlaboratory.com/blog/2012/01/using-youtube-analytics-to-enhance-ppc-campaigns/</link>
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		<title>Writing effectively for the Web and SEO</title>
		<description><![CDATA[What has writing got to do with SEO?
One of the main tools in the arsenal of an SEO practitioner are the posts on external blogs, which when done right offer both a contextual link to a URL of your choice on what are often great quality sites, as well as some genuinely interesting, useful or [...]]]></description>
		<link>http://www.searchlaboratory.com/blog/2012/01/writing-effectively-for-the-web-and-seo/</link>
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		<title>What you as a Client Can do to Help Your SEO Agency During a Campaign</title>
		<description><![CDATA[You have chosen your SEO agency, signed on the dotted line and now you’re sat back waiting for the traffic to start pouring in.
The agency will be busy reviewing keywords, looking for link opportunities, analysing your competitors and going through your site with a fine-toothed comb trying to identify any issues that could potentially hold [...]]]></description>
		<link>http://www.searchlaboratory.com/blog/2012/01/what-you-as-a-client-can-do-to-help-your-seo-agency-during-a-campaign/</link>
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		<title>Multilingual SEO &#8211; The importance of having native speakers work on your international campaigns</title>
		<description><![CDATA[With the internet becoming an ever-present phenomenon, the importance of ecommerce is growing constantly. The Internet has influenced our way of doing business, as well as altering the shopping behaviour of the consumers we target. We have now the possibility to shop in online stores from all over the world and have access to an [...]]]></description>
		<link>http://www.searchlaboratory.com/blog/2012/01/multilingual-seo-the-importance-of-having-native-speakers-work-on-your-international-campaigns/</link>
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		<title>Helping fashion retailer Jacques Vert achieve their rightful place at the top of Google</title>
		<description><![CDATA[Search Laboratory have teamed up with discerning ladies fashion brand Jacques Vert to help them achieve their rightful place on the Google search engine results as the number one retailer of seasonal occasion wear and wedding outfits for women in the UK.
Jacques Vert, established in 1972, offers ladies wear for every occasion. The collection is led [...]]]></description>
		<link>http://www.searchlaboratory.com/blog/2012/01/helping-fashion-retailer-jacques-vert-achieve-their-rightful-place-at-the-top-of-google/</link>
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		<title>Social Search &#8211; Google’s Biggest Social Algorithm Update Yet</title>
		<description><![CDATA[As we all know from using Google day to day they are forever testing new layouts, features and tools. On 10 Jan 2012, Google launched what it calls ‘Search Plus Your World’ and we thought we would run through some of the features before they start to appear in the UK results. The changes are [...]]]></description>
		<link>http://www.searchlaboratory.com/blog/2012/01/social-search-google%e2%80%99s-biggest-social-algorithm-update-yet/</link>
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		<title>Facebook Advertising</title>
		<description><![CDATA[Advertising on Facebook
This blog post assumes a basic knowledge of best practices of pay-per-click model advertising.
Every business has a perfect customer, and it’s highly likely that perfect customer has a Facebook profile.  It’s easy to start advertising on Facebook, but you should take some time to think about what your goals are and best to [...]]]></description>
		<link>http://www.searchlaboratory.com/blog/2011/12/facebook-advertising/</link>
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		<title>Google Product Search &#8211; Gain more visibility with Product Search</title>
		<description><![CDATA[Getting Froogle with Google; Making the Most of Google Product Search
In the increasingly competitive marketplace for online sales and ecommerce, any advantage you can get needs to be fully developed and realised. The same can be said of the reverse, so any advantage your competition uses must be quickly identified and analysed to see if [...]]]></description>
		<link>http://www.searchlaboratory.com/blog/2011/12/google-product-feeds/</link>
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		<title>Search Laboratory shortlisted for Econsultancy&#8217;s &#8216;Innovation in PPC&#8217; Award 2012</title>
		<description><![CDATA[Search Laboratory are proud to have been short listed for the Innovation in PPC category in the 2012 Innovation Awards managed by Econsultancy.
Econsultancy’s annual Innovation Awards &#8216;shine a light on the finest creative thinking across the digital industry&#8217;. This year more than 450 companies entered the awards, so competition was tough! Approx. 150 companies have made the short [...]]]></description>
		<link>http://www.searchlaboratory.com/blog/2011/12/search-labs-shortlisted-for-econsultancy-innovation-award-2012/</link>
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		<title>Season&#8217;s Greetings from The Search Labs Team!</title>
		<description><![CDATA[It’s been a fantastic year for Search Laboratory – we have boarded some amazing new clients as well as keeping our relationships strong with our long standing and much valued clients. We won an award for Best Employer and were short-listed for Exporter of the Year with the Yorkshire Post Business Excellence Awards!
The team Christmas party [...]]]></description>
		<link>http://www.searchlaboratory.com/blog/2011/12/seasons-greetings-from-the-search-labs-team/</link>
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