Advertising on Facebook This blog post assumes a basic knowledge of best practices of pay-per-click model advertising. Every business has a perfect customer, and it’s highly likely that perfect customer has a Facebook profile. It’s easy to start advertising on Facebook, but you should take some time to think about what your...
Getting Froogle with Google; Making the Most of Google Product Search In the increasingly competitive marketplace for online sales and ecommerce, any advantage you can get needs to be fully developed and realised. The same can be said of the reverse, so any advantage your competition uses must be quickly identified and analysed to...
Search Laboratory are proud to have been short listed for the Innovation in PPC category in the 2012 Innovation Awards managed by Econsultancy. Econsultancy’s annual Innovation Awards ‘shine a light on the finest creative thinking across the digital industry’. This year more than 450 companies entered the awards, so...
It’s been a fantastic year for Search Laboratory – we have boarded some amazing new clients as well as keeping our relationships strong with our long standing and much valued clients. We won an award for Best Employer and were short-listed for Exporter of the Year with the Yorkshire Post Business Excellence Awards! The team...
Tear Through PPC Report Data With Excel – 3 Tips To Get You Started On first look, the mountains of data coming through your PPC Reports can be daunting for anyone. Excel is a great tool for making sense of the masses of PPC data available from your sources and bringing it to life. Excel is the board you can use to tame and...
For those of you who may not have made it to see our CEO, Ian Harris speak at Figaro Digital’s Digital Marketing Conference in November, you can now watch Ian’s speech online. The speech was on the topic of ‘SEO in 2012 – How to Win in Competitive Markets’ however the format had a twist – in order to keep content...
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