One common consideration in PPC campaigns is wondering how well an account is performing compared to how it should be expected to perform. Usually we would have to wait a long time for enough data to become available, but sometimes an account presents an opportunity to get more information than we are provided with at face value...
Minimise The Damage Caused By Negative Reviews There’s no limit to how much damage a bad customer review can do to a business. A recent study by Fasthosts which quizzed 1,300 British consumers, revealed that a third (33%) of participants and perhaps more startlingly, 52% of under-24’s said that they had left a negative review...
Researchers tell us that mobile search has increased by 500% in the last 2 years – Google’s recent ‘Go Mo’ platform which encourages marketers to invest in a mobile version of their existing desktop website, highlights the overriding importance of how technology has rapidly changed over the last 4-5 years, since the...
Once again the Search Laboratory team got involved in the Leeds Abbey Dash on 20th November 2011 to raise funds for Age UK. 17 of the Search Laboratory team ran the 10k - they did brilliantly, all achieving great times. Star runner Gwil managed to complete the 10k in just 34 minutes! Donations are still welcomed so please visit...
Social media gets a facelift, but is it actionable? Impact Social media has been growing in power over the past few years and although it is still unclear how it directly affects your brand page’s SEO, Google and the other major search engines are factoring it in more and more with each algorithm update. I’m sure many of will...
Content-Rich & Ethical SEO Starts with Great Content The phrases ‘produce great content’ and ‘content is king’ will be familiar to anyone who has done some research into SEO, but as advice goes, “produce great content” is so open ended its almost useless. It’s like telling pop singers they need to “sing...
Leeds
The Old Chapel
8 Shadwell Lane
Leeds
LS17 6DR
London
24 Greville Street
London
EC1N 8SS
