In partnership with Export Box, (the new online exporting incentive, for which Search Laboratory is the official search partner) Google has release a fantastic new tool that enables you to review the potential to advertise online in foreign language markets.
This tool is called Google Export Adviser and highlights the potential of advertising anywhere in the [...]

Bing is here. Bing is a rebrand of the exisiting Live search from Microsoft. It is supposed to be a new cleaner more accurate version of live.
There’s a new explorer pane on the left hand side that give related searches and enables you to keep tabs on your browsing history.
There is also a picture that [...]

6th Gear Experiences do the ultimate Supercar driving experience days. They offer cars such as Ferraris, Lamborghinis, Aston Martins and Audi R8s.
Boasting a really fast racetrack on an airfield they also provide drivers with the choice of the fastest cars in the UK like the Aston Martin DBS – otherwise known as the Bond car!
6th [...]

So you have a flashy E-Commerce website with a nice Google Checkout button. You’ve got your PPC working for you but wait; you have no conversion tracking enabled… because how do you implement all that tracking code into one button? And without the conversion tracking enabled how can you be sure on what you’re really [...]

Last week I attended SMX London, a leading search marketing conference series. The reason I attended was to try and gain insights into the SEO industry and discuss techniques we use with our SEO peers.
I found it very interesting and thought provoking. Below is a summary of the latest search engine optimisation tips from the [...]

CEO and founder of Search Laboratory, Ian Harris, is speaking at Search Marketing Expo (SMX) in May.
He will be speaking about the how search marketing can be the ‘kiss of life’ for some businesses in today’s difficult economic climate. The emphasis will be on how both SEO and PPC marketing are ‘safer’ more measurable forms [...]

According to a recent report published by Guava and EConsultancy, companies are continuing to invest in search marketing despite the downward spiralling economy as both paid and natural search channels continue to generate results.
The report states that Search engine optimisation (SEO or natural search) is the most favourable medium for companies to be most likely [...]

An in depth article discussing how Pay Per Click can be used to find out how good your website is at generating returns compared to your competition and more importantly how to ensure you come out on top!

Now in its 10th year, the global SES Conference and Expo Series educates thousands of delegates each year, showcasing 70+ sessions, multiple keynotes and Orion Strategy sessions, 100+ exhibitors and much more. Amongst it all, Search Laboratory’s Director Ian Harris has been invited to attend once again as a special Guest Speaker, after his outstanding [...]

There is a lot to be said for social media and its rise in the world of search engine optimization. People often talk about social media optimization without actually knowing what it is?
This article is a very basic guide and will briefly explain the main different types of social media and how they can help [...]