SEO and Latin American markets – what did you say? So you want to sell a product to Latin America? What is it called? Really? Think again… You’ve heard it all before: Americans call them pacifiers, you call them dummies. They talk about diapers, we talk about nappies. You find those key words, write them in American English...
What is Link Building? Link building is a very important part of Search Engine Optimisation. Put simply, people link-build in order to create links to a website which they want to optimise for the organic search results. Link building means generating links from relevant third party websites, to the site being optimised, with...
We thought you may be interested to see this video from Google’s Matt Cutts – it discusses the question of whether Google sees SEO as spam. The great news is that Google definitely doesn’t consider SEO work to be spam. “Search engine optimisation is a valid way to help people find what they are looking for...
Cleaning Bad Keywords from your AdWords Account When you bid on keywords using anything apart from exact matches, Google will match search terms with your keywords and sometimes deliver irrelevant traffic to your website. This is especially true with broad match keywords. In Google’s own words, the broad match ‘allows your...
Spinning Spin It’s no secret that PR is important to your SEO. However, in this case PR stands for public relations, not page rank. Public relations seems to many like a Dark Art aimed at Spin Doctors. For an industry specialising in reputation management, the public relations industry has got a pretty shoddy reputation. But I...
A Key Update for Digital Marketers: This week Google have made a significant change in the way their search engine will work. It is a change that is likely to affect every digital marketer – not just those using Google Analytics for insight into their website. Google announced that searchers who are logged in to their account will...
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