According to a recent report published by Guava and EConsultancy, companies are continuing to invest in search marketing despite the downward spiralling economy as both paid and natural search channels continue to generate results.
The report states that Search engine optimisation (SEO or natural search) is the most favourable medium for companies to be most likely [...]

An in depth article discussing how Pay Per Click can be used to find out how good your website is at generating returns compared to your competition and more importantly how to ensure you come out on top!

Now in its 10th year, the global SES Conference and Expo Series educates thousands of delegates each year, showcasing 70+ sessions, multiple keynotes and Orion Strategy sessions, 100+ exhibitors and much more. Amongst it all, Search Laboratory’s Director Ian Harris has been invited to attend once again as a special Guest Speaker, after his outstanding [...]

There is a lot to be said for social media and its rise in the world of search engine optimization. People often talk about social media optimization without actually knowing what it is?
This article is a very basic guide and will briefly explain the main different types of social media and how they can help [...]

As of this week, Google have expanded the Beta-testing of the updated Adwords Interface to include a bunch of new languages and countries, including the UK and Australia.
The look and the feel of the new version is much changed – it now resembles the interface of Google Analytics. New features include performance graphs (a la [...]

Conversion tracking is a powerful way of measuring the performance of your
pay per click advertising. A conversion itself can be any action you want the user to perform from leads to sales. The main thing is to have a conversion tracking page such as a “thank you” page.
Conversion tracking allows you to statistically analyse [...]

The ability to easily test PPC in foreign markets is almost here!

Search Laboratory in partnership with Applied Language Solutions and UK Trade and Industry have created a packaged solution to help companies take the first steps towards exporting.  Consisting of a localised landing page, a localised PPC campaign and followed up with language support [...]

Traditionally blogs have been used by many as an online diary or a medium through which someone can write short posts frequently. For a business however, it can be used as a corporate tool for communicating with customers share a company’s expertise, build additional web traffic, and connect with potential customers.
Blogs not only provide brand [...]

Search Laboratory Leads at SES, the UK’s leading search marketing conference & expo covering search engine optimization
February was the month which hosted one of the biggest conferences within the search marketing industry. As a special Guest Speaker Search Laboratory’s Director Ian Harris spoke about our unique approach to Pay Per Click.
Ian is also speaking at [...]

Finally, Microsoft have released their offline editing tool to the masses – adCenter Desktop has been available for download to a select few advertisers lucky enough to be included in Microsoft’s pilot program since last summer, but it is only since this weekend that it has been available to all. It’s still only a beta [...]