Okay so friends might be a little much, but building strong relationships with influential members of the internet community is absolutely vital to both getting decent backlinks to your site and showing your brand in a positive light. Demonstrating that you want to build links the ethical way by providing bloggers with something...
Over the past months, it has become increasingly more obvious to me that many public facing companies and brands have allowed work to be published online in their name with quite basic and obvious spelling, layout and grammatical errors. This led me to question how many people actually think that good written work is an important...
Building on my last blog post, I want to share a couple of intermediate tips that will help you deliver some more complex and bodacious reports for your PPC Data in Excel. The last post covered how to set up a structure to a PPC account that would work with Excel and showed you a few techniques to implement and manipulate this in...
Good copywriting is an invaluable skill within the SEO world; we can all agree that writing interesting, useful and engaging content is the first step towards getting people to link to you. However in order for people to share that content, they have to read it first and that’s where a great title comes in. Regardless of whether...
This article presents a simple criterion in which to assess your website and landing pages to help you spot the key issues and conversion killers. It was put together by Michael Hope (Search Labs conversion guru) as a useful tool to help spot the potential areas for improving your conversion rate and build hypotheses for...
Great Ways to Communicate Conversion Focused Messaging on Your Landing Pages Making your landing page visually engaging is a key way you can increase your conversion rate. It will make your pages easier to comprehend, and increase the likelihood of important messaging being taking in by your target audience. Here’s some visual...
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