Website Conversion Optimisation & Testing

In over 90% of cases the your online ROI can be increased dramatically by optimising your website’s conversion rate. Sometimes even small changes to your website or landing pages can have a large effect on your conversion rate and the number of sales you get from your site. Search Laboratory offer a range of services aimed at helping you increase the ROI your are getting from your current sources of traffic.

Website Conversion Review

Basic - A conversion specialist will spend time analysing your site and landing pages in detail. They will then spend an hour with you talking through the main areas in which conversion rates might be increased and the current issues that might be preventing sales.
Full Report - A more extensive version of the basic package. A full analysis of your website assessing all aspects including usability, site architecture and navigation, design, persuasive power, goals and funnels. Our experts will apply their vast knowledge of common pitfalls and best practise guidelines to assess where the potential lies to increase conversions. A full report and consultation meeting will be held to relay the results to your web team along with specific recommendations.

Full Service Website & Landing Page Testing
If you would prefer someone took care of the whole testing process for you including designing the various elements to test. Our conversion specialists and web design team will design the whole test to include the following:

Initial consultation to assess background and needs
Test hypothesis formulation
Test type selection (A/B or Multivariate)
Test HTML, CSS and Image element design
Implementation of testing software
Results Reporting and Interpretation

Website testing can be carried out on either specific landing pages or key website pages such as the home page, category pages or product pages. To find out more Contact us now.