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Search Marketing in Netherlands (Holland)

Search Laboratory have expertise in Dutch search marketing. There are many important considerations when performing search engine optimisation and pay per click marketing in Netherlands that go beyond the language, character set and culture. This page provides an insight into some of the issues as well as some important information regarding search marketing in Dutch.

If you would like further information on our Dutch search marketing services and how they can directly help your business, please contact us now for advice.

When we find information related to Netherlands and search engine marketing we add it here. Some information is common accross all countries, but other useful information you may find about one country or language may not exist for another. Please keep checking back as we update these pages frequently.

Important Dutch Search Engines

In the Netherlands the top 10 search websites of 2005 were:

  1. Google
  2. Startpagina (Directory)
  3. Msn.nl
  4. Markplaats
  5. Detelefoongids.nl (people search)
  6. MSN.com
  7. Speuders (Search too?)
  8. eBay (Search too?)

The following surveys in 2006 questioned users about their search engine use and preferences:

Which Engine do you sometimes use?

  1. Google 96% (+1% from 2005)
  2. Ilse 20% (-2%)
  3. Live.nl 8% (-5%)
  4. Yahoo 8% (+3%)
  5. Lycos 4% (=0)

Which Engine do you mostly use?

  1. Google 90% (-1% from 2005)
  2. Ilse 4% (-1%)
  3. Live.nl 1% (-1%)
  4. Yahoo 0% (=0%)
  5. Lycos 0% (=0%)

Which Engine do you know by name (figures from 2005)?

  1. Google 98%
  2. Ilse 89%
  3. MSN Search 71%
  4. Yahoo 72%
  5. Lycos 67%

Which Engine do you use?

  1. Google 95%
  2. Ilse 22%
  3. MSN Search 13%
  4. Yahoo 5%
  5. Lycos 4%

Which Engine is your favorate?

  1. Google 91%
  2. Ilse 5%
  3. MSN Search 2%
  4. Yahoo 0%
  5. Lycos 0%

(National Search Engine Monitor)

Need Advice?

Search Laboratory can help you take your message to Netherlands. This can be using a fully localized site or a small subset of the site to test the market. Either way, with full search marketing to truly realise your on line potential. Please contact us for free advice. Taking the first steps into Netherlands is easier than you might think.