Search Marketing in UK

Search Laboratory have expertise in English search marketing. There are many important considerations when performing search engine optimisation and pay per click marketing in UK that go beyond the language, character set and culture. This page provides an insight into some of the issues as well as some important information regarding search marketing in English.

If you would like further information on our English search marketing services and how they can directly help your business, please contact us now for advice.

When we find information related to UK and search engine marketing we add it here. Some information is common accross all countries, but other useful information you may find about one country or language may not exist for another. Please keep checking back as we update these pages frequently.

Important UK Search Engines

Latest figures from Hitwise (September 2006) gives the following market share:

Google.co.uk 66%
Google.com 12%
Yahoo 6%
MSN 6%

PPC In The UK

Google is obviously dominant. Yahoo no longer powers MSN so each should be considered separately. Not many advertisers have caught on to MSN yet so it is possible to get cheap clicks. Depending on the market, we have had excellent return on investment from Yahoo and MSN.

Need Advice?

Search Laboratory can help you take your message to UK. This can be using a fully localized site or a small subset of the site to test the market. Either way, with full search marketing to truly realise your on line potential. Please contact us for free advice. Taking the first steps into UK is easier than you might think.