Search Marketing in Denmark

Search Laboratory have expertise in Danish search marketing. There are many important considerations when performing search engine optimisation and pay per click marketing in Denmark that go beyond the language, character set and culture. This page provides an insight into some of the issues as well as some important information regarding search marketing in Danish.

If you would like further information on our Danish search marketing services and how they can directly help your business, please contact us now for advice.

When we find information related to Denmark and search engine marketing we add it here. Some information is common accross all countries, but other useful information you may find about one country or language may not exist for another. Please keep checking back as we update these pages frequently.

Danish On Line Market

The search market in Denmark has historically, until the worldwide Google dominance, been driven by local directory Jubii (sold to Swedish Spray, now owned by Lycos). However Jubii has become a shade of itself and now sits on 5-7% market share, but still the only somewhat relevant directory to submit your Danish language sites to.

In December they published a list new fees for commercial websites. They charge way too much to justify a commercial listing and your money will probably be spent more wisely on ppc or linkbuilding elsewhere.

The national search engine market looks something like this: Google.dk Google.com Eniro.dk (Google driven) MSN.dk Jubii.dk Yahoo.dk Minor local players

PPC in Denmark

The important PPC engine in Denmark is Google, with Yahoo having a smaller role. Danish (and other Scandinavian) internet users generally speak good English. Use this advice carefully and always test first, but depending on your product or service, it may be possible to localize only part of your site to introduce Danish users and to apologise for not having the whole site in language. It is important then to perform search marketing (PPC) in Danish.

Need Advice?

Search Laboratory can help you take your message to Denmark. This can be using a fully localized site or a small subset of the site to test the market. Either way, with full search marketing to truly realise your on line potential. Please contact us for free advice. Taking the first steps into Denmark is easier than you might think.