Export Box

A Revolution In Multilingual PPC

Search Laboratory are proud partners in this new scheme to stimulate business growth of UK companies exporting abroad.

Export box is collaboration between Search Laboratory, Applied Languages and some very big names such as Google, HSBC, Royal Mail and the Institute for Export.

The programme is aimed at small and medium sized businesses in the UK who would like to expand their business abroad into foreign languages, but have previously been restricted by the large costs involved with localisation of their site. Selling online in foreign languages has now become very affordable with the release of Export Box.

What you get?

Landing Page
A landing page is a specific page designed with the sole purpose of acquiring conversions (enquiries or sales). Tailored landing pages are synonymous with PPC campaigns, that’s why Search Laboratory is offering a translated landing page service as a part of Export Box. It is essential that you can relate to your foreign language visitors in their own language.

The landing page you receive will be designed by landing page experts. It will:

Be scientifically designed and optimized around your conversion needs
Highlight the unique selling points of your product or service offering
Emphasize your business and target user interaction psychology to lead your viewers into converting.
Incorporate a data collection method i.e. form and a thank you page
Provide you with real time alerts when someone completes a form and submits a ‘conversion’.
Display a ‘thank you’ page localised into the target language.

Landing Page Localisation
The landing page will be developed for the target market and culture. This means that not only will the text be perfect for the target market, but picture, graphics and layout will be faithful to the target market. Search Laboratory will work closely with Applied Language to ensure localisation is of the highest quality. The page will then be ready to receive traffic from pay per click to it.

Foreign Language Pay Per Click Campaign
As part of the Export Box offering, Search Laboratory will create and manage a foreign language pay per click campaign for one month.
For this you receive:

PPC Setup
Detailed keyword research in the country of choice by a mother-tongue search linguist. Up to 100 keywords will be carefully chosen as being likely to be typed by your potential customers. A campaign with up to 5 ad texts (see image below).
PPC Management
A Search Laboratory account manager will then manage the account for one month. PPC management includes:
Bid optimisation – Using Search Laboratory’s highly sophisticated bid management system, Bidlab, our account managers will monitor and change bids to get the most out of the account in terms of your profit and conversions.

Keyword Cleaning – Constant monitoring of the keywords being typed by users and refining of the keywords. £1,200 to spend on Google Adwords – As part of the Export Box package Google will give you a £200 voucher to spend. This is included in the £1,200.

Institute of Export Membership
Through export box we give you membership to the Institute of Export. This will allow access to the consultancy skills and advice of those in the Institute. You will also receive 6 mentoring sessions with experts in your market or sector. There are also many other features and perks to joining the Institute of Export.

Discounted Shipping
Through Export Box you will receive preferential rates and advice about shipping overseas.

Overseas Banking
Export Box are in partnership with HSBC. They can offer all Export Box customers preferential rates for bank transfers and currency conversions.

Summary
For just £3,000, Export Box opens up a new market quickly and effectively. You get:

Mini site / landing page localisation into target language
PPC Campaign Setup
PPC Management for one month
£1200 worth of clicks on Google Adwords
Institute of Export Membership
Discounted shipping rates from Royal Mail
Overseas banking with HSBC

This opportunity is too good to miss for SME’s selling online. Get in touch with Search Laboratory or Applied Language for more details today.

To see which foreign market has the biggest opportunity, Google have created a new tool especially for Export box. It is called Export Adviser. It allows you to see average click costs and search volumes surrounding a particular search topic.

If you would like to talk to someone regarding Export Box please submit the call back request form below and someone will be in touch shortly.

Request Call Back

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To find out more about this exciting new opportunity or any of our other services contact us now.