Search Marketing in Germany

Search Laboratory have expertise in German search marketing. There are many important considerations when performing search engine optimisation and pay per click marketing in Germany that go beyond the language, character set and culture. This page provides an insight into some of the issues as well as some important information regarding search marketing in German.

If you would like further information on our German search marketing services and how they can directly help your business, please contact us now for advice.

When we find information related to German and search engine marketing we add it here. Some information is common accross all countries, but other useful information you may find about one country or language may not exist for another. Please keep checking back as we update these pages frequently.

German On Line Market

Germany is the largest e-commerce market in western Europe - and the third economy in the world after only the US and China.

Online penetration is over 50% for every age group up to 50 (61% over all), Germans are predicted to spend over $108 billion in 2008, over 83% of Germans under 29 have internet access, and penetration for companies over 250 employees is 99% but even small businesses in Germany have 96% access. 39% of businesses buy online.

Important German Search Engines

Google is the most popular search engine in Germany, and is the most visited site over all, according to Alexa ratings.

Over 80% of the German searches occur on Google.

Other Information

The German language accounted for 7% of the entire online language population in 2005, with English at just under 35%. For German SEO, you will score higher with a German language site and a German domain name. You need an administrative contact with a German address. PPC is a low cost entry to the German market that can unlock valuable market analysis while winning sales at the same time.

Need Advice?

Search Laboratory can help you take your message to Germany. This can be using a fully localized site or a small subset of the site to test the market. Either way, with full search marketing to truly realise your on line potential. Please contact us for free advice. Taking the first steps into Germany is easier than you might think.